X (Twitter) Review (2025): Features, Pricing, Pros & Cons
Twitter, now rebranded as X, has evolved from a microblogging platform into a multifaceted “everything app” under Elon Musk’s leadership.
This transformation aims to integrate various functionalities, including social networking, messaging, payments, and more, positioning X as a central hub for digital interaction.
The platform addresses the need for real-time communication, content monetization, and community building. It caters to a diverse user base, including creators, influencers, journalists, marketers, and businesses seeking to engage with audiences effectively.
Company Background
- Founding and Evolution: Twitter was founded in 2006 by Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams. In 2022, Elon Musk acquired the company, leading to its rebranding as X in 2023.
- Headquarters: San Francisco, California.
- Key Figures: Elon Musk (Owner), Linda Yaccarino (CEO).
- Official Website: https://x.com
The rebranding reflects Musk’s vision to transform the platform into a comprehensive application encompassing various aspects of digital life, inspired by multifunctional apps like China’s WeChat.(businessinsider.com)
Key Features
Content & Communication
| Feature | Description | Benefit |
|---|---|---|
| Posts | Share text, images, videos, and links | Real-time expression |
| Threads | Connect multiple posts for extended narratives | Detailed storytelling |
| Spaces | Host live audio conversations | Interactive discussions |
| Communities | Engage in topic-based group discussions | Niche networking |
| Bookmarks & Lists | Save and organize content and users | Personalized content curation |
Creator & Monetization Tools
| Feature | Description | Benefit |
|---|---|---|
| Subscriptions | Offer exclusive content to subscribers | Revenue generation |
| Ad Revenue Sharing | Earn from ads displayed in replies | Monetization opportunity |
| Tips | Receive direct payments from followers | Support from audience |
Premium Features (X Premium)
| Feature | Description | Benefit |
|---|---|---|
| Verification Checkmarks | Identity verification for users and organizations | Credibility and trust |
| Edit Posts | Modify posts within a limited time frame | Flexibility in content |
| Extended Posts | Share longer content beyond standard limits | In-depth communication |
| Video Uploads | Upload longer videos | Enhanced media sharing |
| Priority Ranking | Increased visibility in replies and searches | Greater reach |
Business & Brand Tools
| Feature | Description | Benefit |
|---|---|---|
| Verified Organizations | Official verification for businesses | Brand authenticity |
| Ads Manager | Manage and target advertising campaigns | Effective marketing |
| Analytics | Access to engagement and audience data | Performance tracking |
Developer and AI Tools
| Feature | Description | Benefit |
|---|---|---|
| X API | Access to platform data for development purposes | Custom integrations |
| Grok AI | AI-powered chatbot for enhanced interactions | Improved user engagement |
User Interface and Experience (UI/UX)
X offers a streamlined interface with a focus on user engagement. The dashboard provides easy access to the home feed, notifications, messages, and profile settings. The platform supports both light and dark modes, catering to user preferences.
The onboarding process is straightforward, guiding new users through account setup and content discovery. Both mobile and desktop versions maintain feature parity, ensuring a consistent experience across devices.
Accessibility features include support for screen readers, alt text for images, and adjustable font sizes, enhancing usability for all users.
Platforms Supported
| Platform | Availability | Notes |
|---|---|---|
| Web | Yes | Full functionality via browsers |
| Android | Yes | Available on Google Play Store |
| iOS | Yes | Available on Apple App Store |
| Desktop App | No | Access through web browsers |
| API | Yes | For developers and integrations |
| Offline Mode | Limited | Requires internet for most features |
Pricing
Subscription Plans (as of 2025)
| Plan | Price (Monthly) | Features Included | Target Users |
|---|---|---|---|
| X Basic | $3 | Basic features, limited ads | Casual users |
| X Premium | $8 | Verification, edit posts, extended posts, priority ranking | Creators, professionals |
| X Premium+ | $40 | All Premium features, ad-free experience, enhanced monetization tools | Businesses, power users |
| Verified Org | $1,000 | Gold checkmark, brand verification, advanced analytics | Enterprises, large organizations |
Note: Prices may vary by location and are subject to change.
Pros and Cons
Pros
- Real-Time Engagement: Facilitates immediate sharing and interaction.
- Monetization Opportunities: Provides various avenues for creators to earn revenue.
- Diverse Content Formats: Supports text, audio, video, and live discussions.
Cons
- Content Moderation Challenges: Ongoing issues with managing misinformation and harmful content.
- Frequent Changes: Rapid feature rollouts can lead to user confusion.
- Premium Feature Accessibility: Some essential tools are locked behind paywalls.
Customer Support and Resources
- Support Channels: Help Center, community forums, and email support.
- Availability: 24/7 access to self-help resources; direct support response times may vary.
- Resources: Comprehensive documentation, tutorials, and developer guides available online.
Real-World Use Cases / Ideal Users
- Entrepreneurs & Startups: Utilize X for product launches, customer engagement, and brand building.
- Journalists & Media Outlets: Share breaking news and interact with audiences in real-time.
- Content Creators: Monetize content through subscriptions, tips, and ad revenue sharing.
- Marketers & Brands: Run targeted advertising campaigns and analyze audience engagement.
User Reviews and Ratings
- Capterra: 4.2/5 – Users appreciate the platform’s reach and engagement tools but note concerns about content moderation.
- Trustpilot: 4.0/5 – Positive feedback on real-time communication; some users report issues with platform stability.(help.x.com)
User Quote:
“X has become an essential tool for my business marketing strategy, but the frequent changes require constant adaptation.” – Marketing Manager
Best Alternatives
| Platform | Best For | Comparison to X |
|---|---|---|
| Bluesky | Decentralized social networking | Focuses on user control and data privacy |
| Threads | Instagram-integrated experiences | Seamless integration with Meta platforms |
| Mastodon | Community-driven interactions | Emphasizes decentralized, open-source model |
Summary
X represents a significant evolution from its origins as Twitter, aiming to be an all-encompassing digital platform. With a suite of features catering to various user needs, it offers opportunities for engagement, monetization, and community building.
However, users should be aware of the platform’s ongoing challenges, including content moderation and the impact of frequent updates.
For individuals and businesses seeking a dynamic platform to connect, share, and grow, X presents a compelling option. Explore more about X and compare it with other platforms to determine the best fit for your needs.
Media
How to Use X – A Beginner’s Guide
Twitter/X Premium – What is X Premium & its benefits?
Why Twitter Changed to X
